Most of them have exploded in Australia in the last five years. What’s behind your popularity in a coffee -loving country?
Annie Hariharan
Australians in big cities will be lined up to buy croissants, chicken wings and cinnamon parchment. Now they’re lining up for tea. However, these drinks are not an average cuppa.
People are waiting for cheese, grapes or mango tea from brands such as hey tea, tea market and Molly Tea. Many of these franchisees appeared in China and Taiwan, and now they have a global follower. How can the Australian explosion in private tea shops in a country drinking a coffee that loves local cafes?
Australia’s tea industry is estimated to be $ 118.5 million and is expected to grow by 10.5 percent annually in the next four years. Our coffee industry is significantly larger as 3.0 billion dollars, but growth is slower – between 6 and 7 percent.
Robert Clifford, a hospitality advisor, believes that Tea’s popularity is affordable luxury.
“It meant to buy a luxury Mercedes years ago. Now this meal, or he says. “If you want good coffee, you can go to a higher place in Melbourne. Or you can buy packaged biscuits and cakes in a beautiful box.” Clout and a carefully prepared tea drink from a bright store fall into the same category.
‘We had to put a poster to teach people how to drink.’
Anthony, Sharetea Australia
Are these tea drinks just attractive bubble tea? Yes and no. The new tea franchise crop usually sells bubble tea, but they are better known for more innovative special drinks that know tea experts-Genmaichas and prefer single origin tea leaves on the mixtures.
Cheese tea was a fan favorite. Heytea poured the first in the state of Guangdong in 2012. The name gives the impression of a trophy with a piece of Brie, while the beverage has green, black or oolong tea, milk and a last salted whipped cream or cream cheese base. The result is an aromatic, sweetened, milk tea with a light cabinet.
To sew a tea bag in hot water or to prepare a loose leaf chai, it can display these iced teas-fruits flavors, cream and chewy basil seeds-dessert.
Tea specialist and certified tea Grader Kaishan Mellis has a better comparison: cocktails.
“Tea is any product with Camellia Sinnsis, so this is tea and tastes with infusion tea drinks. [They are] Cocktails of the tea world. It is like a gin, a regular gin and a jinn, ”he says.
But there is a basis for thinking of these tea drinks as dessert. Melbourne’s most popular tea shops today are similar to the popular soup desserts in South China (or TONG SUİ).
Anthony Mu is the general manager and founder of Sharetea Australia, a local outfit with more than 140 franchise stores in the country. The cheese tea spent six months to design a cup of cups that seal the creamy top and provide a delicious mouth full of cheese, milk and tea.
“We had to put a poster to teach people how to drink, or he says.
Many tea brands recommend that customers sip cheese tea at an angle of 40 to 45 degrees. It is not recommended to use a pipette: you get all milk and tea, but you do not take the cheese hill that is eaten.
‘It meant to buy a luxury Mercedes years ago. Food now. ‘
Hospitality Advisor Robert Clifford
Lactose non -tolerance tea lovers do not miss the fun. In Taning Lemontea’s three locations in Melbourne, the staff pour OOLong, Jasmine and Black Tea, then add muddy lemon and ice to make a refreshing drink. Seasonal bitter melon and lemon tea appeal to those who are familiar with polarizing vegetables or enjoy the tastes, not sour.
How do these tea franchisees develop in a country where Starbucks cannot cut in a celebrity and that independent cafes are struggling to make profits?
As far as we romanticizes our “violent independent cafes”, Cliffford says that the franchise model works better for those who want a feet in the hospitality industry, because supply chain, supply and marketing components are already adjusted. Franchise owners can keep their operating costs below in a way that cafes cannot do.
“There is often no food option in these fast service restaurants, so the number of personnel is minimum. It usually has a low footprint, so it means low rent, C said Clifford.
“Asia-Avustralians are familiar with bubble tea for about 20 years,” he says, these days can be special tea fans. “We appeal to a wide demography, not only places with a high population of Asia. For example, we only opened a kiosk in Bathurst!”
Just like this, a town in regional NSW is now dependent on a global beverage phenomenon.
Five tea brands to try
Gotcha
Coconut milk teas are crowded satisfaction. The stores have pastel peach splashes, light boxes and other futuristic touches.
Victoria, NSW, Queensland, SA and WA’da multiple places, Gotchafreshtea.com.au
Heytea
Wait for the smell of jasmine tea and hot wooden interiors, known for its cheese tea and kiosks that have a calm feeling.
Sydney and Melbourne, more than one location on Heytea.com
Milk flower
Mango is the signature component here. Sago and coconut jelly with fruit and refreshing mango ice tea or mango milk flower, such as tea -free mango drinks.
Victoria, NSW, ACT, Milkflowerdrinks.com.AU
Sharetea Australia
Drinks extend to more details such as simple (iced oolong or lychee infusion tea), Matcha, Oreo or Mango Cival tea, such as tiger milk tea containing “strips”.
Victoria, NSW, ACT and QLD, more than one location at sharetea.com.au
Taning Lemontea
This is only known for the iced lemon teas, which are perfect for those who avoid kiosks in the room and dairy products.
Melbourne CBD; Doncaster East; Box Hill; Perth; Taninglemontea.com.au
Restaurant investigations, news and the hottest openings served in your box.
Be a member
