Golf Collective Swang wants to change your golf perception

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On Thursday at 19.00, the driving range on the Westside’s Rancho Park Golf Field.

At one end of the raised platform, the stalls often apply quietly swing by men wearing polo shirts. But on the other side, a crowd gathered. People from all pasts socialize from the food stand on beer and snacks that play on hip-hop and two portable speakers. Wearing street clothes and stylish sports clothes – Jordan 1’s, attached caps, tennis skirts and plenty of pants. A woman wears tall platform boats and patterned skirts and friends wrapped. When someone steps to get a swing, others follow and present the supports and pointers.

“Forget to breathe,” someone says.

“Relax your grasp,” he recommends.

This is not your typical golf meeting, but Swang, a La Golf collective, which is home to a regular meeting called “Free Range ği, where participants can get daily guidance from golfers for a long time and only hang out. With the slogan “Czech, Tap”, Founding Modi Oyeole created Swang to provide a space for a golf enthusiast, and called on people who think similarly in white and male -dominated sports. He says that entering the golf world throughout generations is both financial and culturally difficult.

“When I ask people how they learned about us, many stories are the same, Oy Oyewole says, 38.

A small camera team follows OyEwole, wearing Toro Y Moi T -shirt, Cargo and Adidas sneakers, capturing content for Swang’s social media accounts. He takes a strong swing, blows the ball on the field. You’ve been playing for years, but Golf is a new passion for brands such as Nike and Redbull.

Oyewole’s father introduced him to sports about 20 years ago, Tiger Woods’ career. Oyewole said, “To see a black person who is predominantly white in this sport and dominated him, my father said, ‘Okay, we can do it now. We represent it.’ ‘His father began to take him and his younger brother to a public driving range in the Columbia region neighborhoods.

OyEwole, a few years later, one of his friends did not think about the golf until he invited him to Hypegolf Invitational, hosted by Hypebeast in Santa Clarita – this is a brutal invitation. But what he saw surprised him.

“This was for the first time golf, always. I never went to a golf field, a very fancy country club and golf’un presented in this way, I never seen.

One of the first people he saw in Hypegolf was the rapper Macklemore, who waved a clothing cooperation between Golf Line Bogay Boys and Adidas. Each hole in the course was supported by a different brand. The DJs were turning optimistic music, and all participants were “swaggy” in OyEwole’s words.

He was also surprised to encounter a few people who did not know he was playing golf in his orbit. Oyewole said, çekle Wait, I feel that they have found a way to make it digesable to a person like me, ” he says. It was the context surrounding the game. “

A few weeks later, OyEwole left his job as Vice President of Creative, Experience and Content Development at Def Jam Recording. With his new spare time, he started to play golf at the Maggie Hathaway Golf Field in South Central-with a friend of mine who helps to break his color barrier in public golf fields of La’s public golf fields. It soon was connected.

In August 2023, he hosted the first Swang event in the Rancho Park Drive series. OyEwole and his two friends brought a speaker to play music with golf clubs and cannons to practice the participants. Approximately 25 people, including a few golf impressors, such as Jacques Slade and Loulou Gonzalez – some have never played golf before and play all their lives.

“Just to see that he is magical, but I think what’s more magical than that, for a long time, the golfers say,“ Man, I am golf forever, and I have never seen anything like this.

Swang comes to Los Angeles at a time when the golf explodes in popularity after pandemic, especially between women and young people. Although Golf has long been perceived as a sport played by “old” people, the National Golf Foundation revealed that in 2024, approximately 6.3 million players were 6.3 million players between the ages of 18 and 34. Since 2019, women golfers, NGF reports and each year since 2020, each year, the first year has been shot for the first time. Suret shows shows to the content -based content that strengthen Sports online, and show shows to a new demographic, such as “Full Swing”, Topgolf, and a new demographic.

Swang attracts about 75 to 100 normal participants in each free range session. These include creators, musicians, entrepreneurs, technology professionals, actors, marketers and more.

Although some people bring their golf equipment to meet, none of them are required. Oyeole also says, “It is a safe place to suck.”

Before discovering Swang, Adil Kadir’s only experience of sports was going to Topgolf, but it was something he wanted to be better. As a person who works in the technology industry, he saw golf as a “language” or introduction point that can improve his “integration of the business world”.

However, via Swang discovered that the golf is fun. “Nothing really warns the amount of dopamine you get from hitting the road towards the ball, or he says.

Stacey Esteban was concerned about joining the free range for the first time because of his negative experiences in other golf intervals in LA

Esteban, who started to play golf during Pandemik, said, “I will hear side comments from other people who are not like me, and they don’t feel safe for me. But here, ‘safe,’ he said.

43 -year -old Josh Hubberman, who has been playing golf since his childhood, says he has never experienced anything like Swang before. “Driving intervals are usually quiet [with] In one bay, two people and you are politely waiting for the opening of a bay, Hub says Hubberman, the founding partner of Cthrl, the Creative venture studio. Then we play music when you appear in Swang. We take more than 10 bays and this is a big social activity, so there is an energy immediately, you enter the site and ‘Oh, this must be swang!’

Considering that OyEwole and Hubberman, who also helped to launch the Creative Program for Golf brand Callaway and took a photo for a publication called Golfçü Magazine, shared a vision to change the narrative about the golf, they decided to work together to make Swang a applicable job.

Swang already has an impact on La and the golf industry beyond. In August, he programmed collective music at a special Topgolf event with rapper Larry June. Earlier this year, Swang partner with the Rolling Loud Music Festival to make a golf invitation together and publish a capsule collection. Swang also hosted a tournament called Spicoli’s Scramble in honor of OyEwole’s best friend and collected $ 20,000 for the Grammy Museum and Recording Academy’s Quinn Coleman scholarship.

OyEwole says that a larger vision for Swang is to continue to host free range sessions and to add a membership component that will enable members to access special events and experiences such as group trips to golf tournaments around the world. Collective recently began to create a short and long -shaped social media content, and later in Paris Fashion Week, they will launch the first Swang clothing pieces.

When he returns to his driving range, Chill R&B plays music and a handful of participants receives their last swings the night before the fire lights in the range.

The 32 -year -old Reni was about to leave Somoye, but another participant decides to stay after encouraging him to hit the ball one last time. During the night he was watching other people and realized that he had to shake more powerfully. When it is in order, the stop, the pauss shakes and then hits the ball so hard. The group involved in the nearby begins to cheer up.

He returns, smiles from ear to ear and closes the coach.

“Okay,” he says. “Okay, that was good!”